DISCOVERY
The Client & the Current State Environment
- Opportunity Assessment
- Market Share Analysis
- Competitive Landscape Survey
- Profile of Competitive Field
- Instore Merchandising Study
- Assessment of Client’s Marketing Assets
PROGRAM DEVELOPMENT
Putting it all together
- Global Sourcing options
- Assortment Rationalization
- Brand & Pricing Strategy
- Create new marketing assets both digital and physical (details in marketing tools)
- Merchandising schematic / plan-o-gram
- Promotional calendars (instore & online)
- Sales presentations
- Account Engagement Strategy
PRODUCT LINE REVIEWS
Proven Process for Success
- 60 Day Critical Path
- Strategic Objectives / Creative Approach
- SWOT Analysis
- Market research & competitive survey
- Value Proposition / Sales Presentation
